Instagram Marketing 2021

 How to create attractive visuals, increase your following,

And Drive Engagement on Instagram

  Instagram is the second most accessible network behind Facebook. Popular visual-first social media sees one billion active monthly users and 500 million daily Instagram stories.

Everyone and their dog is (literally) on the social media platform.

"Everyone" includes people, pets and businesses you care about.

The growth of brands that have developed a presence on the platform has skyrocketed. Oberlo estimates that 71% of US businesses use Instagram. But is their time worth it, and should your business also be on stage? The answer is yes, and here's why:

Instagram sees one billion active monthly users and 500 million daily Instagram stories.

In U.S. Has over 140 million Instagram users.

Facebook Instagram is the second most accessible network behind Facebook. Users browse an average of 53 minutes per day.

Businesses 71% of US businesses use Instagram.

About 45% of Instagram Instagram users are between the ages of 18 and 44.

It is clear that Instagram is no longer for personal use. It is now a global platform that allows brands to humanize their content, hire new talent, showcase products and motivate their audience.

Also, Instagram users are not active - they are engaged. 59% of the platform's active users visit the site every day and browse the content for at least 7 hours a week and interact with friends and brands.

Instagram can help you increase your brand awareness and introduce new products. Every month, 130 million Instagram users are engaged with shopping content. Instagram allows you to promote your brand and product in a friendly, authentic way without having to work hard to sell to your customers.

Even with all these Instagram statistics, you may not yet know how to get started. We know the platform can be a little intimidating at first, so we created this guide.

Why market on Instagram?

The primary advantage of Instagram over other social media platforms is its visual nature. If you have a business that benefits from your product design or has a service that has the end result you see, Instagram is the best platform to showcase that content.

Video, imagery and illustration are all great content to fit this social media platform, but your marketing strategy will ultimately determine what kind of content to publish and how often to post. Setting up a strategy before diving into a new social media platform that focuses on your goals and - most importantly - your audience, no matter how well it works for everyone's business.

Develop your Instagram marketing strategy

1. Set your goals for Instagram

2. Determine your Instagram target audience.

3. Perform competition analysis.

4. Configure the editorial calendar

5. Create a consistent brand on Instagram

6. Grow your Instagram follower base.

Most businesses feel pressured to be on every social media platform… and they forget about strategy. Do not make this mistake.

Since Instagram is very different from other popular social sites, it requires a unique marketing strategy. Get started here to develop your brand’s own unique style.